Our Story

Hi. My name is Jim Love and I’m the President and founder of Performance Advantage. I founded the company in 2003 after leaving a very successful career running the international consulting practice for a major system integrator. It was a great job. I loved the people. But at some point, something changed. As I said to the President when I resigned – “I told you when it stopped being fun, I’d be gone.” It had stopped being fun.

Why? Lots of reasons. When I started with that company, we were tremendously concerned with clients. We focused on our people. We had a culture of collaboration. We valued straight talk. There were a million reasons why were were a great supplier and a great place to work. Somewhere along the line we lost those things.

Lasting and Measurable Business Benefits for Our Clients

So I started Performance Advantage to get those things back. I want to do the best I can do. I want real results for my clients. I want to make a difference. I want to work with the best people I can. I want to like each and every one of our clients and to be a major factor in their success.

Life is never perfect. The Rolling Stones said, “You can’t always get what you want.” But I’d change that – because “if you try sometimes, you just might find” that you can get what you want.  I have.

Once again I can go to work at a technology company that lives and breathes business results. You don’t get any better than that.

A Great Team

We’ve got a great team, from Ratish who runs the operations to Linda in the office, from our programmers to our consultants. We have a broad range of expertise, both within our full-time circle and also from the broader group of contractors who help us from time to time. It’s a great group of people who are at the top of their game. You will not find a team of people who care more about your results, bar none.

Industry Experience

The company has grown over the past nine years. Today we are are a major system partner to over 50 businesses in all industries – retail, financial services, high tech, green industries, manufacturing, universities, not for profits. We have built and we host systems for big and small clients, and for some we even run their entire IT facility.

Specializing in Technology that Helps You Sell and Service Customers

We are the number one SugarCRM partner in Canada and have SugarCRM experts in Toronto and in Kitchener Waterloo. But we don’t stop there. We provide solutions and services to clients across Canada from British Columbia to Newfoundland.

One Stop Shopping

Advice? Selection? Customize? Build? Support and host? Business and technical consulting? We have the skills to help you, we have the products and services to support you and we want to be your partner. Check us out. Maybe the Stones were wrong. You can get what you want!